SEO Monday Morning Results (Nerd Warning)

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One of my favourite weekly tasks is to check the search engine rankings of a few of my on-going client’s sites.  {Insert geek comments here}… Whatever lights my fire, right?

I have two SEO case studies to share today.

The first is a new-old client (huh?) that needed some help after her new site launched just over a month ago. Nicole Harris of Maverick Media Solutions knew that her site needed an update. She hired Elemental Motion Media (that’s where my “old” relationship with Nicole came in) to help her re-brand her online presence. Love what they did with the site — taking her from a Flash-based site (which was difficult to update) and onto a WordPress based site with a blog etc..

Shortly after launching, Nicole and the folks at Elemental noticed that her site had completely fallen off the Google search rankings.  So what happened?

Maverick Media – Historical Reputation and Title Tag Tweaks

When you change your website — anything from moving hosts to a re-design to adding or removing large amounts of content — your search rankings are going to be affected. Sometimes for the better.. but often there’s a drop, at least temporarily. Basically, when you change your site, you’re telling Google that the content they previously had indexed for your site is gone.. or changed.. or moved. Your old reputation with them for any particular search term gets shaken up a bit.

There are some things you can do in order to not create such a disturbance in your ranking such as 301 redirects which tell search engines that the old stuff can now be found somewhere else.  I highly recommend doing this — but it doesn’t work in all cases – particularly if in the case of a Flash site, only the home page was indexed.

Even though Nicole had a Flash website that didn’t allow much SEO juice to flow through it, she had a reputation with Google just for having been an “established” site. I’m not 100% sure what her rankings were before the new site launch, but no matter the rankings, it would have been very difficult to improve them from where she was with her old Flash site.

Plus, Google announced this week that they’ve made some major algorithm changes this week that favour well-populated sites. So, good move Nicole.

A couple of simple tweaks in the way her titles and anchor tags were structured and she’s back in the game! We’re still working to improve the rankings beyond what you see here — SEO can take weeks to have any affect. But I’m happy with the results so far! (note: A decline in the graph is a good thing!!! We want the rankings to be as close to #1 as possible) Also, Nicole does a great job with updating her blog — fresh, relevant content — always good for SEO.

Maverick Media SEO




Video Re-Fit — WHERE ARE YOU?

When I met Gord Turnbull at my Social Media for Small Business class in the fall, we established something very early on that has changed his 25+ year old business: The Internet.  Ok, that’s obvious.. but from Gord’s perspective, he’s seeing too many flat panel tvs in landfills that could have very well been fixed for a couple hundred dollars.  What a waste.. However, we also established that the tv owners don’t head straight for the dump — they Google it first (perhaps on their smart phones on the way to the dump.. but that’s the process for the most part…)

With a newly structured site, we’re focusing on SEO all the way. People need to find the Video Re-Fit Shop’s website when their tv is broken.. period.

Here are his improved results after only one week:

SEO - Search Engine Optimization for a business in Winnipeg

1 Comment to “SEO Monday Morning Results (Nerd Warning)”

  • Just a correction to the section on the Maverick Media site. We built the original Maverick Media site and it was in fact on a Joomla CMS, not flash. Couldn’t agree more that the best way to great search engine rankings is great content and well thought out hierarchy of information. Every time I see one of those “SEO services only $199.00/month” ads I cringe.

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