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Pay per click advertising for recruitment?

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{As posted on Liv Interactive, September 28, 2010}

Finding the right person for the job is not an easy task.  Employers turn to recruitment agencies or local paper career sections, costing them thousands to fill one position.

Are employers missing out on the most powerful recruitment tool that could cost them less than a dollar a day?

Thousands of talented individuals are tying in “xxxxx jobs” into Google everyday. That is, people specifically looking for just the job opening you’re looking to fill.

And while, yes, posting your job listing on the first websites that pop up on Google is good stategy — have you ever simply considered advertising the job with a link to your website on Google Adwords, Google’s pay per click advertising network.

People are searching for the job you’re hiring for.

Think about it. Instead of posting your job listing in a newspaper that targets everyone who is searching for a job – why not use Google Adwords to target the people looking for that specific job?

With Google Adwords you can:

  1. Geo-target jobseekers. Meaning you can have your listing pop up for people only searching within your city, or you can expand your reach to the whole world. It’s up to you and where you think jobseekers might currently be residing;
  2. Use keyword research to discover how many people are actually typing “xxxx jobs” into Google monthly;
  3. Only pay when someone clicks on your ad. Pay per click advertising really lives up to its name. Your ad will not cost you a cent until people click on it. And, you set the budget. Which other job posting site can tell you that?

Google Adwords is a very strong advertising platform that is often overlooked when it comes to specific marketing messages. Companies often only think of using it to drive general traffic to their site and to beat the search engine optimization game.

I’m curious to know: What did it cost you to find your latest recruit?

Could Google Adwords have helped you find an equally qualified individual for less?

Social Media for Small Business Class

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Well, I’m officially teaching a 6-week class this Fall on Social Media! The class is targeted specifically to small business owners.  I’ll be sharing a ton of case studies and doing practical exercises on putting a social media plan in place for your business. Additionally, I’ll show you some great essential tools for managing your social media accounts, monitoring your brand online and measuring your success online.

Although, not necessary, I encourage students to sign up and explore social media platforms such as Facebook, Twitter, Foursquare prior to the class. I’d rather spend more time focusing on execution and ideas rather than the “how-to’s” of signing up and setting up accounts.

Don’t hesitate to contact me if you have any questions!

Dates: Tuesday, September 21, 2010 – Tuesday, October 26, 2010

Time: 6:30pm – 9:00pm

Location: J.H. Bruns Collegiate – 250 Lakewood Blvd, Winnipeg, MB

Cost: $95

Sign up here!

You DO click on Facebook Ads

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{As posted on Liv Interactive, August 5, 2010}

I always think it’s funny when I talk to a client about Facebook Ads and they tell me, “I don’t click on those ads.. Nobody does”.

Yes you do.

As a Pay-Per-Click Ad Manager, Facebook is telling me otherwise. People DO click on the ads and the results I’ve seen have been unparalleled to most other PPC platforms. I’m seeing better click-through rates than I’ve seen compared to even the king of PPC platforms, Google Adwords. and what’s surprised me even more, are the conversion rates. My latest campaign boasted a 40% conversion. So, not only are people clicking, but they’re also engaging with my client’s brand. Proven ROI..That’s why I love this stuff.

There’s something to be said for this highly targeted advertising platform. If your customers are on Facebook, it’s definitely worth giving it a shot. Honing in on your target market to the degree of gender, location, marital status AND interests — you’re bound to see results. And if you don’t, you’ll know with little investment that you need to do something differently.

And don’t ever discount the power of a well-designed and properly focused landing page. That’s where the money’s at.

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    More to come.. I swear.

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